AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs on iOS in the US, Q1 2023
Discover the performance trends of the top virtual fitness programs on iOS in the US during Q1 2023, including revenue, downloads, and active user metrics.
In the first quarter of 2023, the top virtual fitness programs on iOS in the United States demonstrated varying trends in revenue, downloads, and active users. Here’s a detailed look at the performance of the top five applications.
onX Hunt: GPS Hunting Maps saw a decline in weekly revenue initially, dropping from around $1M at the end of December to roughly $675K by the end of January. However, it rebounded to approximately $800K by the end of March. Downloads fluctuated, starting at 18.8K in late December and ending at 17.8K in late March, with a notable dip mid-quarter. Active users decreased from 95K at the beginning of the quarter to around 84K by the end.
Peloton: Fitness & Workouts experienced steady weekly revenue, maintaining levels around $600K, with a peak of $858K in late February. Downloads showed a downward trend, starting at 43.5K at the beginning of January and decreasing to 16.6K by late March. Active users remained relatively stable, hovering around 300K throughout the quarter.
Fitbit: Health & Fitness had a mixed quarter in terms of revenue, beginning at $687K in late December, dipping to $409K in early March, and then rising to $608K by the end of March. Downloads followed a decreasing trend from 126K in late December to 24.2K by the end of March. Despite these fluctuations, active users remained high, averaging over 2M throughout the quarter.
JustFit: Lazy Workout & Fit showed an upward trajectory in weekly revenue, starting at $175K at the end of December and peaking at $469K by late February. Downloads were robust, beginning at 72.5K in late December, peaking at 162K in late January, and then stabilizing around 107K by the end of March. Active users increased steadily from 251K at the start of the quarter to 356K by the end.
Strava: Run, Bike, Hike displayed a fluctuating revenue pattern, starting at $382K at the end of December, peaking at $515K in late March, and ending at $395K. Downloads remained relatively stable, averaging around 22K per week. Active users showed an increase from 744K at the start of the quarter to approximately 779K by the end of March.
These insights are based on data from Sensor Tower, providing a comprehensive view of the virtual fitness app market performance on iOS in the US during Q1 2023. For more detailed analytics and trends, visit Sensor Tower.
